Forecasting and Demand Sensing That Reduce Firefighting
Promotions, weather, and online traffic alter demand faster than monthly plans can adjust. Incorporate store traffic, clickstream interest, and event calendars into short-term forecasts. Teams who watch signal drift daily can rebalance inventory faster, trimming costly expedites and keeping shelves predictably full.
Forecasting and Demand Sensing That Reduce Firefighting
Seasonal curves lose meaning when holidays shift or campaigns change channel mix. Use hierarchical forecasting to reconcile product, category, and region views, then stress test ranges for extreme weeks. A home goods retailer softened launch volatility by aligning marketing cadence with demand-sensing alerts from regional stores.